RNCP MUM - Retail Unit Manager

RNCP MUM - UE2 - Optimizing the economic performance and financial profitability of the retail unit

Instructeur

Mario Guillemin

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Curriculum
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Block 5 - Establish the economic and financial forecasts of the market unit

Block 6 - Analyze economic and financial results and develop action plans to achieve the objectives of the business unit

1

Implement the company's business strategy

Preview 4:50

Chapter 1: Understanding the company's business strategy
• Sub-chapter 1.1: Foundations of commercial strategy
• Sub-chapter 1.2: Strategic diagnosis of the environment
• Sub-chapter 1.3: Internal diagnosis of the company
Chapter 2: Translating the commercial strategy into operational objectives
• Sub-chapter 2.1: Market segmentation
• Sub-chapter 2.2: Defining business objectives
• Sub-chapter 2.3: Planning and Budgeting
Chapter 3: Implementing the Business Strategy
• Sub-chapter 3.1: Managing sales teams
• Sub-chapter 3.2: Implementation of the action plan
• Sub-chapter 3.3: Adaptation and innovation in execution
Chapter 4: Evaluating Performance and Adjusting the Business Strategy
• Sub-chapter 4.1: Measuring Sales Performance
• Sub-chapter 4.2: Strategic Control and Management
• Sub-chapter 4.3: Corrective actions and continuous improvement

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