Associate's degree (Bac+2) - Commerce and distribution

The Commerce and Distribution course covers the strategies and techniques used to optimize the sale and distribution of a company's products and services. It aims to prepare students to effectively manage distribution channels, understand modern business trends, and meet consumer needs in a competitive environment.

Introduction to trade and distribution:

• Fundamental principles: Understanding the basics of commerce, distribution systems and the importance of managing distribution channels to ensure sales efficiency.
• Types of distribution channels: Direct and indirect, multichannel distribution, omnichannel and the advantages of each model for different businesses and sectors.

Distribution strategies:

• Channel selection: How to choose the appropriate distribution channels based on the market, the product, and the company's strategic positioning.
• Intermediary management: Relations with wholesalers, retailers, franchises, and management of the supply chain to ensure smooth and efficient distribution.

Retail and e-commerce:

• Retail: Techniques to improve the management of physical points of sale, merchandising, and in-store customer experience.
• E-commerce: Introduction to online sales platforms, inventory and logistics management in e-commerce, and website optimization for a smooth user experience.

Marketing and distribution:

• Brand strategy and distribution: How to position a product or brand within distribution channels to maximize visibility and sales.
• Sales promotion and management: Promotion techniques for distributors, multichannel marketing campaigns, and management of relationships with business partners.

Logistics and inventory management:

• Supply Chain Management: Understanding logistics flows, managing supplies and optimizing stocks to guarantee product availability while controlling costs.
• Technologies in distribution: Use of digital tools for inventory management, order tracking, and supply chain optimization.

Trends in trade and distribution:

• Digitalization: The impact of new technologies on distribution, including the role of artificial intelligence, Big Data, and the personalization of offers.
• Sustainability and responsible trade: Integrating sustainable practices into the supply chain to meet consumer expectations and reduce environmental impact.