Bac+2 - Marketing and communication

The Marketing and Communication course aims to train students to develop effective strategies for promoting products, services, or brands in the market. It combines the creative aspects of marketing with modern communication tools, while relying on a thorough analysis of consumer behavior and market trends.  

• Course content: Fundamentals of marketing: Introduction to basic concepts such as market research, segmentation, positioning, and the marketing mix (4Ps: Product, Price, Place, Promotion).
• Communication strategies: Development of integrated communication plans (advertising, public relations, digital marketing), and use of traditional and digital channels to reach target audiences.
• Branding and brand management: Understanding the creation and management of a strong brand image, as well as customer loyalty through brand identity.
• Digital marketing and social media: Learning online marketing techniques, including SEO, SEM, email marketing, social media influence, and data analysis to optimize campaigns.
• Consumer behavior: The study of psychological, social, and cultural factors that influence consumer purchasing decisions, and emerging trends in global markets.
• Creation of advertising campaigns: Development of innovative advertising campaigns, from creative design to execution, including measuring their impact. Public relations and crisis management:
• Understanding how to manage the image of a company or brand, and learning how to react effectively to media crises.