Bachelor's degree (3 years of higher education) - International Business

This teaching unit aims to provide a thorough understanding of the issues and dynamics of global trade. It focuses on business strategies in a globalized context, while taking into account the cultural, economic, legal, and political aspects that influence international business.  

• Globalization and international trade: Analysis of global trends, trade flows, and the impact of globalization on businesses.
• Strategies for entering foreign markets: Exploration of different approaches to penetrating foreign markets (joint ventures, partnerships, mergers, acquisitions, franchises).
• Intercultural management: Understanding cultural differences and their impact on international negotiations, communication and team management.
• Legal and political environment: Study of international regulations, trade agreements (WTO, EU, NAFTA) and geopolitical risks.
• International Finance: Concepts of exchange rates, financing of international operations and management of financial risks on a global scale.
• Social responsibility and sustainability: Impact of international business on sustainable development and ethical business practices.