Master's degree - Digital

The Digital Technology course trains students on the challenges and opportunities related to the digital transformation of businesses. This course explores digital technologies and their impact on the management, organization, and strategy of companies in an increasingly globalized and competitive environment.

Introduction to digital transformation:

• Basic concepts: Understanding the key principles of digital transformation, its importance for business competitiveness and its applications in various sectors.
• Emerging technologies: Introduction to artificial intelligence, cloud computing, the Internet of Things (IoT), blockchain and their role in the evolution of business models.

Digital strategy:

• Implementing a digital strategy: How to integrate digital tools into the company's overall strategy to improve efficiency, productivity and customer experience.
• Transformation of economic models: Analysis of new business models such as platforms, the collaborative economy and subscription (SaaS).

Big Data and data analysis:

• Data collection and management: Introduction to data collection tools (CRM, ERP), and analysis methods to extract valuable insights for decision-making.
• Use of Big Data: Predictive analysis, service personalization, and process optimization through the exploitation of massive data.

Digital marketing and e-commerce:

• Digital marketing: Tools and techniques (SEO, SEA, social networks, email marketing) to attract and retain customers online.
• E-commerce: Setting up and managing online sales platforms, logistics, inventory management and user experience.

Cybersecurity management:

• Information systems security: Presentation of the risks associated with digital transformation (cyberattacks, data theft) and the means to secure digital infrastructures.
• Regulations: Compliance with regulations such as the GDPR (General Data Protection Regulation) and best practices to ensure data confidentiality and security.

Innovation and digital disruption:

• Innovating through digital technology: How companies can use digital technology to innovate in their products, services and processes.
• Impact of digitalization: Case studies on the impact of digital technology on specific industries (finance, logistics, education) and the resulting transformations.