Curriculum
Course:
RNCP MCOM - UE1 - Élaborer la stratégie ...
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Curriculum
RNCP MCOM - UE1 - Develop the commercial and marketing strategy
Block 1 - Corporate Policy and Strategy
0/0
Block 2 - Marketing Strategy
0/2
Introduction to marketing strategy.
2 hours
Multiple Choice Questions - Marketing Strategy
Quiz
Block 3 - Digital Transformation Strategy in Business
0/0
Block 4 - Market Research and Monitoring / Competitive Intelligence
0/4
Qualitative and quantitative studies
1 hour
Presentation of a market study
1 hour
Identification and analysis of target markets
1 hour
Data collection methods
1 hour
Block 5 - Data Marketing
0/4
Introduction to data marketing
1 hour
Data sources
1 hour
Data analysis tools
1 hour
Case studies and applications
1 hour
Block 6 - Data Collection and Analysis
0/2
Financial and budgetary analysis tools
1 hour
Market research and analysis methods
1 hour
Block 7 - Foreign Markets
0/1
Internationalization strategies
5 hours 76 minutes
Preview
Block 8 - Finance Specialization
0/0
Block 9 - Professional Specializations: Supporting Materials
0/0
Block 10 - Project Development
0/3
Business development: strategy and segmentation
1 hour
Digital marketing and communication plan
1 hour
Resource management and implementation
1 hour
Block 11 - Entrepreneurship and Business Creation
0/7
Developing a business plan
1 hour
Report and presentation on an international project
1 hour
Business model and financing strategy
2 hours
Fundraising techniques and alternative financing
2 hours
Development and management of the initial phases of a project
1 hour
Growth strategies and international development
2 hours
Entrepreneurial project and market research
1 hour
Block 12 - Business Law
0/5
Fundamentals of Business Law
2 hours
Commercial contracts and legal negotiation
2 hours
Legal responsibility and dispute management
2 hours
Legal aspects of competition and the market
2 hours
Case study in business law
2 hours
Block 13 - Project Definition and Scope
0/2
Identification of the project's subject and objectives
1 hour
Project methodology and planning
1 hour
Text lesson
Internationalization strategies
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