Purchasing process and supplier selection

Cost optimization and supplier contract monitoring

Case study in procurement and tender management

Tender management: methodology and implementation

Negotiation and Contractualization Strategies

Negotiation techniques and objection handling

Customer loyalty and satisfaction strategies

Communication and brand management in a competitive environment

Monitoring and analysis of sales performance

Intercultural negotiation and adaptation to international markets

Planning an effective sales prospecting strategy

Managing calls for tenders and preparing a commercial offer

Tools and methods for managing key accounts

Case study in sales prospecting and negotiation

International Marketing Techniques

Digital communication tools and platforms

Content strategies and digital storytelling

E-reputation management and digital influence

Developing a digital communication strategy

Case study in applied digital communication

Introduction to digital communication and e-marketing

Finalization and critical review of the project

Presentation of results and recommendations

presentation of results and recommendations

Report and presentation of a digital project

Fundamental principles of digital project management

Presentation and storytelling techniques