Module 2 - Corporate Culture
- Description
- Curriculum
- Reviews
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1
Sequence of economic events and strategic decisionsSummary
Chapter 1: Foundations of the international economy and the chain of economic events
• Sub-chapter 1.1: The major theories of international economics
• Sub-chapter 1.2: Economic cycles and interdependencies
• Sub-chapter 1.3: Globalization, fragmentation and value chains
Chapter 2: Economic Policies, Regulations and Strategic Trade-offs
• Sub-chapter 2.1: International Monetary and Fiscal Policies
• Sub-chapter 2.2: Trade regulation and international agreements
• Sub-chapter 2.3: Taxation, standards and optimization strategies
Chapter 3: Macroeconomic Environment and Management Decisions
• Sub-chapter 3.1: Economic analysis and trend forecasting
• Sub-chapter 3.2: Strategic decisions in an international context
• Sub-chapter 3.3: Economic Data-Based Decision Making
Chapter 4: Case studies and decision simulations
• Sub-chapter 4.1: Case studies of companies facing economic changes
• Sub-chapter 4.2: Role-playing and negotiation scenarios
• Sub-chapter 4.3: Final draft of integrated economic decision-making
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2
Growth, fluctuations and crises
SUMMARY
Chapter 1: Introduction to Economic Growth
• Sub-chapter 1.1: Definitions and fundamental concepts
• Sub-chapter 1.2: The determinants of growth
• Sub-chapter 1.3: Growth Theories
Chapter 2: Economic Fluctuations and Business Cycles
• Sub-chapter 2.1: Economic cycles
• Sub-chapter 2.2: Causes of economic fluctuations
• Sub-chapter 2.3: Stabilization Policies
Chapter 3: Economic Crises
• Sub-chapter 3.1: Typology of crises
• Sub-chapter 3.2: Case studies of major crises
• Sub-chapter 3.3: Crisis Prevention and Management
Chapter 4: Growth, Development and Sustainability
• Sub-chapter 4.1: Growth vs. Development
• Sub-chapter 4.2: Environmental issues and green growth
• Sub-chapter 4.3: New growth paradigms
Chapter 5: Case Studies and Practical Applications
• Sub-chapter 5.1: Comparative analysis of national economic trajectories
• Sub-chapter 5.2: Diagnosing an economic situation
• Sub-chapter 5.3: Strategic Group Case Study
Chapter 6: Evaluation and Synthesis
• Sub-chapter 6.1: Review of fundamental concepts
• Sub-chapter 6.2: Synthesis Case Study
• Sub-chapter 6.3: Preparation for professional action
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3
Economic policy analysis
SUMMARY
Chapter 1: Foundations of Economic Policy Analysis
• Sub-chapter 1.1: Key concepts in economic policy
• Sub-chapter 1.2: Economic Theories and Public Intervention
• Sub-chapter 1.3: Institutional framework of economic policy
Chapter 2: Fiscal Policy and Taxation
• Sub-chapter 2.1: The tools of fiscal policy
• Sub-chapter 2.2: Tax Policy and Fairness
• Sub-chapter 2.3: Evaluation of budgetary policy
Chapter 3: Monetary Policy and Financial Stability
• Sub-chapter 3.1: Objectives and tools of monetary policy
• Sub-chapter 3.2: Monetary policy in the euro area
• Sub-chapter 3.3: Regulation and stability of the financial system
Chapter 4: Economic Policies in an International Context
• Sub-chapter 4.1: Economic integration and interdependence
• Sub-chapter 4.2: Globalization and national strategies
• Sub-chapter 4.3: Development aid and support policies
Chapter 5: Analysis and Evaluation of Economic Policies
• Sub-chapter 5.1: Policy Evaluation Methodology
• Sub-chapter 5.2: Sectoral Case Studies
• Sub-chapter 5.3: Strategic decision-making in public management
Chapter 6: Professional Context and Analysis Project
• Sub-chapter 6.1: Economic policy diagnosis
• Sub-chapter 6.2: Construction of an action plan
• Sub-chapter 6.3: Presentation and defense of work
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4
Impact of marketing on the company
Summary
Chapter 1: Foundations of Marketing and Business
• Sub-chapter 1.1: Origins and definitions of marketing
• Sub-chapter 1.2: Marketing function within the company
• Sub-chapter 1.3: Marketing and the economic environment
Chapter 2: Strategic Impacts of Marketing on the Company
• Sub-chapter 2.1: Positioning, segmentation and targeting
• Sub-chapter 2.2: Influence of marketing on overall strategy
• Sub-chapter 2.3: Marketing as a lever for organizational transformation
Chapter 3: Measuring and Managing Marketing Performance
• Sub-chapter 3.1: Key Performance Indicators (KPIs)
• Sub-chapter 3.2: Profitability and return on investment (ROI)
• Sub-chapter 3.3: Risk Management and Decision-Making
Chapter 4: Marketing and overall company performance
• Sub-chapter 4.1: Contribution to competitiveness and growth
• Sub-chapter 4.2: Social, societal and environmental impacts
• Sub-chapter 4.3: New Frontiers in Marketing
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5
Summary and sharing of legal and competitive developments
Summary
Chapter 1: Fundamentals of strategic and legal intelligence
• Sub-chapter 1.1: Definition and challenges of monitoring
• Sub-chapter 1.2: Legal and regulatory framework for monitoring
• Sub-chapter 1.3: Organization of the monitoring function
Chapter 2: Identifying Information Needs and Weak Signals
• Sub-chapter 2.1: Analysis of information needs
• Sub-chapter 2.2: Detection of weak and emerging signals
• Sub-chapter 2.3: Setting up an effective monitoring system
Chapter 3: Information Collection, Processing, and Validation
• Sub-chapter 3.1: Information Collection Methodologies
• Sub-chapter 3.2: Sorting, validating, and verifying data
• Sub-chapter 3.3: Structuring and capitalizing on data
Chapter 4: Strategic Analysis and Interpretation of Developments
• Sub-chapter 4.1: In-depth competitive analysis
• Sub-chapter 4.2: Analysis of legal developments
• Sub-chapter 4.3: Scripting and decision support
Chapter 5: Communication, dissemination and sharing of results
• Sub-chapter 5.1: Information Synthesis and Reporting
• Sub-chapter 5.2: Controlled dissemination of strategic information
• Sub-chapter 5.3: Facilitating a collaborative monitoring system
Chapter 6: Case studies and professional simulations
• Sub-chapter 6.1: Sector case studies (SMEs, start-ups, large groups)
• Sub-chapter 6.2: Strategic Intelligence and Decision-Making Simulation Workshops
• Sub-chapter 6.3: Evaluation, assessment and areas for improvement
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6
Regulatory and technical monitoring process
Summary
Chapter 1: Introduction to regulatory and technical monitoring
• Sub-chapter 1.1: Foundations and challenges
• Sub-chapter 1.2: Legal and institutional framework
• Sub-chapter 1.3: Positioning of monitoring within the organization
Chapter 2: Identifying Monitoring Needs
• Sub-chapter 2.1: Preliminary strategic diagnosis
• Sub-chapter 2.2: Stakeholder Mapping
• Sub-chapter 2.3: Defining monitoring objectives
Chapter 3: Design of the monitoring system
• Sub-chapter 3.1: Organization and governance
• Sub-chapter 3.2: Choice of tools and technologies
• Sub-chapter 3.3: Operational Processes
Chapter 4: Using the results from the previous day
• Sub-chapter 4.1: Information Analysis and Processing
• Sub-chapter 4.2: Dissemination and internal communication
• Sub-chapter 4.3: Strategic Management and Decision-Making
Chapter 5: Case Studies and Real-Life Scenarios
• Sub-chapter 5.1: Regulatory Case Study
• Sub-chapter 5.2: Technical Case Study
• Sub-chapter 5.3: Team Simulation Workshop
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7
Monitoring tools and collective intelligence
Summary
Chapter 1: Foundations of strategic intelligence and collective intelligence
• Sub-chapter 1.1: Definition and issues
• Sub-chapter 1.2: Contemporary issues and the role of the decision-maker
• Sub-chapter 1.3: Theoretical frameworks of information
Chapter 2: Defining needs and framing the system
• Sub-chapter 2.1: Identifying issues and stakeholders
• Sub-chapter 2.2: Structuring the monitoring system
• Sub-chapter 2.3: Legal, ethical and GDPR constraints
Chapter 3: Digital tools for monitoring and collective intelligence
• Sub-chapter 3.1: Overview of monitoring tools
• Sub-chapter 3.2: Collaborative Technologies
• Sub-chapter 3.3: Artificial intelligence and automation
Chapter 4: Analysis, Processing, and Valorization of Information
• Sub-chapter 4.1: Content analysis methods
• Sub-chapter 4.2: Structuring and formatting deliverables
• Sub-chapter 4.3: Dissemination and use of results
Chapter 5: Implementing an operational intelligence project
• Sub-chapter 5.1: Designing a monitoring project
• Sub-chapter 5.2: Collective achievement and distributed intelligence
• Sub-chapter 5.3: Evaluation of the system and perspectives
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8
Development of a strategic marketing plan
Chapter 1: Theoretical Foundations of Strategic Marketing
- Sub-chapter 1.1: Historical evolution and key concepts
- Sub-chapter 1.2: Advanced Conceptual Frameworks
- Sub-chapter 1.3: Strategic Methodology
Chapter 2: Strategic Market Analysis
- Sub-chapter 2.1: In-depth external diagnosis
- Sub-chapter 2.2: Audit of internal capabilities
- Sub-chapter 2.3: Advanced Predictive Tools
Chapter 3: Segmentation and Differentiating Positioning
- Sub-chapter 3.1: New approaches to segmentation
- Sub-chapter 3.2: Innovative Targeting Strategies
- Sub-chapter 3.3: Disruptive Positioning Techniques
Chapter 4: Advanced Strategic Modeling
- Sub-chapter 4.1: Decision Matrices
- Sub-chapter 4.2: Strategic Portfolio Management
- Sub-chapter 4.3: Strategic Innovation
Chapter 5: Operational Implementation
- Sub-chapter 5.1: Managing the strategic mix
- Sub-chapter 5.2: Transformation Management
- Sub-chapter 5.3: Control and readjustment
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9
Brand study and action plan
Summary
Chapter 1: Brand Foundations
• Sub-chapter 1.1: Definition and strategic role of the brand
• Sub-chapter 1.2: Brand Equity
• Sub-chapter 1.3: Brand Architecture
Chapter 2: Brand Study: Strategic Diagnosis
• Sub-chapter 2.1: Brand Audit Methodology
• Sub-chapter 2.2: Identifying the brand's strengths and weaknesses
• Sub-chapter 2.3: Analysis of the current positioning
Chapter 3: Repositioning and Differentiation Strategies
• Sub-chapter 3.1: Rethinking the brand platform
• Sub-chapter 3.2: Developing a new positioning
• Sub-chapter 3.3: Practical cases of repositioning
Chapter 4: Brand Development Action Plan
• Sub-chapter 4.1: Objectives and KPIs of the brand strategy
• Sub-chapter 4.2: Choice of channels and operational devices
• Sub-chapter 4.3: Deployment, management and adjustments
Chapter 5: Professional Context
• Sub-chapter 5.1: Client brief and intervention framework
• Sub-chapter 5.2: Collaborative development of a brand study
• Sub-chapter 5.3: Evaluation and feedback
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10
Diagnosis of the internal and external environment
Summary
Chapter 1: Foundations of Strategic Diagnosis
• Sub-chapter 1.1: Definition and challenges of diagnosis
• Sub-chapter 1.2: Overall diagnostic approach
• Sub-chapter 1.3: Methods and tools that can be used
Chapter 2: Diagnosis of the external environment
• Sub-chapter 2.1: Macro-environmental analysis
• Sub-chapter 2.2: Analysis of the business sector
• Sub-chapter 2.3: Competitive Analysis
Chapter 3: Diagnosis of the Internal Environment
• Sub-chapter 3.1: Resources and skills
• Sub-chapter 3.2: Analysis of activities and the value chain
• Sub-chapter 3.3: Culture, structure and governance
Chapter 4: Synthesis and formulation of the strategic diagnosis
• Sub-chapter 4.1: Cross-referencing internal and external diagnoses
• Sub-chapter 4.2: Developing a shared diagnosis
• Sub-chapter 4.3: From diagnosis to strategic decision
Chapter 5: Practical Applications and Business Cases
• Sub-chapter 5.1: Sectoral Case Study
• Sub-chapter 5.2: Internal diagnosis of a real organization
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11
Strategic tools: SWOT, BCG, etc.
Summary
Chapter 1: Foundations of Strategic Analysis
• Sub-chapter 1.1: Definition and challenges of strategy
• Sub-chapter 1.2: Strategic diagnosis: purpose and methods
• Sub-chapter 1.3: Pedagogical approach and analytical stance
Chapter 2: SWOT Tool (Strengths – Weaknesses – Opportunities – Threats)
• Sub-chapter 2.1: Conceptual Foundations of SWOT
• Sub-chapter 2.2: Building an operational SWOT analysis
• Sub-chapter 2.3: Practical workshops and case studies
Chapter 3: BCG Matrix (Boston Consulting Group)
• Sub-chapter 3.1: Principles and logic of the matrix
• Sub-chapter 3.2: Application of the BCG to strategic portfolios
• Sub-chapter 3.3: Case studies and application exercises
Chapter 4: Other complementary strategic diagnostic tools
• Sub-chapter 4.1: McKinsey Matrix (GE Matrix)
• Sub-chapter 4.2: PESTEL Analysis
• Subchapter 4.3: Porter's Five Forces
Chapter 5: Strategic Synthesis and Decision-Making
• Sub-chapter 5.1: From analysis to strategic choice
• Sub-chapter 5.2: Developing a strategic plan
• Sub-chapter 5.3: Relevance assessment and continuous improvement
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12
Monitoring communication tools
Chapter 1: Theoretical Foundations
and strategic issues
Sub-chapter 1.1: Definition and typologies of monitoring
Sub-chapter 1.2: The role of the watchman in the organization
Sub-chapter 1.3: Impact on decision-making
Chapter 2: Tools and
operational methodologies
Sub-chapter 2.1: Tool Mapping
Sub-chapter 2.2: Collection Techniques
Sub-chapter 2.3: Data Structuring
Chapter 3: Analysis and Valuation
data
Subchapter 3.1: Analysis Methods
Sub-chapter 3.2: Strategic Restitution
Sub-chapter 3.3: Continuous Optimization
Chapter 4: Case Studies and Implementation
practical
Sub-chapter 4.1: Sectoral Cases
Sub-chapter 4.2: Practical Workshops
Sub-chapter 4.3: Final Project
Chapter 5: Future Prospects and Developments in Strategic Intelligence
Subchapter 5.1: Technological innovations in intelligence gathering
Sub-chapter 5.2: New organizational approaches
Sub-chapter 5.3: Future Challenges and Issues
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13
Crisis communication and online reputation
Chapter 1: Foundations of Crisis Communication
Sub-chapter 1.1: Definition and typology of crises
Sub-chapter 1.2: Crisis Life Cycle
Sub-chapter 1.3: Fundamental Principles of Crisis Communication
Chapter 2: E-reputation: issues and strategies
Sub-chapter 2.1: Understanding e-reputation
Subchapter 2.2: Strategic Monitoring and Intelligence
Sub-chapter 2.3: Responding to digital crises
Chapter 3: Developing a Crisis Communication Plan
Sub-chapter 3.1: Key steps in the plan
Sub-chapter 3.2: Construction of the operational system
Sub-chapter 3.3: Public communication during a crisis
Chapter 4: Real-world case studies and simulations
Sub-chapter 4.1: Critical analysis of real crises
Subchapter 4.2: Practical Simulations
Sub-chapter 4.3: Collaborative Resolution
Chapter 5: Post-crisis assessment and reputation maintenance
Subchapter 5.1: Post-crisis analysis
Sub-chapter 5.2: Maintaining a positive online reputation
Sub-chapter 5.3: Integration into a global strategy
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14
Internal/External Communication Plan
Chapter 1: Fundamentals of the communication plan
Sub-chapter 1.1: Definition and issues
Subchapter 1.2: Preliminary Analysis
Sub-chapter 1.3: Structure of a communication plan
Chapter 2: Internal Communication
Sub-chapter 2.1: Objectives and typologies
Sub-chapter 2.2: Tools and channels
Sub-chapter 2.3: Implementation and monitoring
Chapter 3: External Communication
Sub-chapter 3.1: Target audience analysis
Sub-chapter 3.2: Developing the external message
Sub-chapter 3.3: Monitoring and Optimization
Chapter 4: Practical Case Studies
Sub-chapter 4.1: Critical analysis of existing plans
Subchapter 4.2: Problem Solving
Sub-chapter 4.3: Partial creation of a plan
Chapter 5: Final Project - Complete Development of a Plan
Sub-chapter 5.1: Initial Brief
Subchapter 5.2: Plan Development
Subchapter 5.3: Final Presentation
